About Us

I was first introduced to jiu jitsu in a park in Auckland, New Zealand. I was living in a hostel and met an Irish lad who Peruvian necktie-d me and helped me discover the world that I would grow to love. I joined a club in Gisborne while farming kiwis, and I haven't looked back since.

At the start of my jiu jitsu journey, I struggled to even afford to purchase my first Gi, having to borrow the clubs spare jackets until I could afford to buy my own.

We are a brand that has spent the time finding high quality materials from trusted sources. We have tested our products ourselves and in our own circles, ensuring everything we sell is of the highest standard and meets the needs of the jiu jitsu community.

We believe everyone should have the opportunity to experience this beautiful sport for themselves but like many sports, the kit and tuition fees can be our of reach for many.

We aim to support those struggling to into jiu jitsu with our own inhouse charity BEEcharitable.

We know how much the jiu jitsu community can impact someone and we want to share this feeling with as many people as we can.

We chose a bee as our name and logo to symbolise dedication, hard work and team work - all of which are important for jiu jitsu. Also largely a solo sport, the support and team work in the community is something that sets jiu jitsu apart. Renowned for being humble and valuing good sportsmanship, every good club works like a hive, bringing people together working towards a common goal - bettering themselves.

Before discovering jiu jitsu I spent most of my time in the gym. For the extra bit of motivation I had written "1 more" inside the peak of my cap, and I wanted to incorporate that into our brand. We have written "BEE UNSTOPABLE" inside the lapel on our Gis to give anyone wearing our brand that reminder to train harder and push themselves further.